Internal Linking with Footer Links and Anchor Text

Footer links are almost standard at the bottom of every Web page. They are placed there for a reason. Should the spiders not be able to fully crawl a site, or the visitor not be able to easily navigate the site, the footer links facilitate movement around the site.

Improve your site by using good keyword rich link anchor text, footer links are a real advantage to your site optimization efforts. In fact, the anchor text choice can enhance even the often neglected Home and About Us pages. At the very least, the anchor text for the home link should be Business Name Home. The anchor text for About Us should read, About Company Name.

You can say that more powerful link anchor text than the site title would be a better choice, at least use of the company name points those pages out clearly for the site visitor. If the company name includes a targeted keyword, some added search engine benefit is included as well. In any case, the better link anchor text will assist in maintaining the overall site theme. Note that the footer anchor text places some extra keyword density on the page.

Link anchor text ties the site themes together

When you create internal site links, the single most important thing to remember is to always use keywords in the anchor text that reflect the theme of the receiving page.

The choice of wording for clickable links on the site map, the site menus, and the page footers should reflect the targeted keywords for the page that you link to. The link anchor text tells the search engines what is the important theme for the page being reached by the link. If the receiving page is targeted and optimized for red shirts, the link anchor text should reflect that goal.

Link text for blue shirts would only be half as effective, and should be reserved for linking to the blue shirts page. Don’t use the link text of red shirts for the clickable link to any pages other than the red shirts page. Diluting the anchor text drops the total value to the receiving page by sending what amounts to mixed messages to the search engines. Keep the anchor text relevance clean and focused to the targeted page only.

The link anchor text is more effective if the page receiving the link has the anchor text in its title tags — and even in the page unique URL. Of course, the on page content should include the keyword phrase at the appropriate density. The overall benefit is derived from the concentration of theme relevance. And the links of your site becomes more informative to the user.

Improve Your Ranking by Using Effective Anchor Texts

The goal of any business trying to establish their online presence should be to improve the ranking of their website when potential customers are searching for relevant keywords. Optimizing their website is the first step, but one of the most important follow up steps is starting a consistent link building strategy. Having high-quality related sites linking back to your business website can be one of the quickest ways to increase the ranking of it.

The ‘anchor text’ is the keyword or key phrase you use when linking from another website to your own. This is the hyperlinked text that is visible to the human eye. In order to improve your search engine rankings, make sure you also focus on which anchor texts you are using when building links back to your website.

To see an example of how powerful this text is, go to Google and do a search for the phrase “click here”. At the time of this writing, there are over 1 billion results when searching for that phrase. It would be almost impossible to get anywhere near the top of those results. This spot is currently held by the adobe site, due to the fact that many websites have linked to the adobe site with the phrase “click here”.

When you have the opportunity to add your own linked text, make sure you choose the right phrase. You can choose your own text when submitting articles, social bookmarks, in the signature of your email, and countless other ways. Which of the following do you find more appealing?

o A basic link, such as www.lazerpromotions.com

o A standard linking text, like click here

o Or a descriptive link, like High-Impact Marketing Solutions

All of the above can link to the same website, but its probably safe to say the last one would have a higher click-through rate. Additionally, if the linking text mirrors your website’s main keywords, it will also help to improve your website’s search engine ranking.

Guidelines for Choosing Effective Anchor Texts:

1. Use Multiple Anchor Texts: As mentioned before, you should be using your main keywords in your links. Make sure you vary them a little bit. Pick 3-5 of your primary keyword phrases and use them all as anchor text on different sites. Having too many of the exact phrases pointing to your site might raise a red flag over at Google and they may even penalize your site. So use a lot of variations and different keywords in your linking text.

2. Choose your anchor texts carefully: This goes back to your keyword research. When doing that, you should have chosen the keywords or key phrases that are relative, popular, and without too much competition. If your keywords or phrases don’t have these qualities, building backlinks may not really help improve your rankings anyway. Your keywords must relate to your niche, must be used often in the search engines, and must not have TOO many companies competing for the same ones. Once you have chosen your keywords, use them as your anchor texts going forward.

Don’t limit yourself to just putting the links on a few sites that offer backlinks. You could write articles and distribute them to various article directories, submit your link to website directories, social bookmarking, comment on do-follow blogs, participate in relevant forums with your link in your signature, video and RSS fee submissions, and more. All of these strategies will allow you to gain more awareness of your brand by using the proper anchor texts.

Every single anchor text you place out there will help in some way. Just remember – building a site that ranks high for your keywords takes time. It’s not something that just happens overnight, but if you’ve chosen the proper key phrases, use a few variations of them on different sites, and keep a consistent approach you will soon see your website moving up the rankings.

10 Tips to Start a Service Business

Are you going to start a service business? Do you have no idea as to how to go about it? If so, we suggest that you check out the following tips from experts.

Set and define your goals

First of all, you should set your goals and define them. Typically, service businesses don’t require as much capital as other businesses. Aside from this, they are not as scalable as other businesses. So, what you need to do is set your goals and then define them.

Business anchors

You may want to choose a good business anchor. Ideally, they should be a former employer or client.

First clients

You should understand that getting your first client is your first milestone. What you need to do is serve your first few clients very well. They should be happy. Moreover, if you want to develop a strong relationship with the clients, make sure you give them a discount.

Find a Focus

You should be different from other service providers who offer similar services. If you don’t be different, you won’t be able to make a difference. As a result, your product will not entice the potential buyers. Your clients should be able to differentiate your products from those of your competitors. This is what we mean by finding a focus.

Blogging and social media

For marketing, blogging and social media are your best tools. You should create and publish content that can validate your expertise. Today, your marketing is a lot cheaper than it was a few years ago. In the past, people had to get through strict editors and publishers in order to get the word out about their expertise. They had to write books and articles as well. Nowadays, you can post on Twitter, Facebook and your own blog. So, you don’t have to rely so much on editors and publishers nowadays.

Logo and look

We suggest that you choose your logo wisely and spend on it after a lot of thinking. Actually, your website and logo should be professional and this is really important. Nowadays, it’s not about stationary or business cards anymore. This is your representation.

Don’t overspend

It’s not a good idea to spend the money you don’t have. As a matter of fact, you will get tons of suggestions that can help you make more money later on, such as marketing programs and mail lists.

Don’t lose a client

For the success of your business, make sure you keep all of your clients. As a matter of fact, keeping existing clients is a lot cheaper than looking for new ones. It’s a good idea to go the extra mile to keep your old clients satisfied.

Know your numbers

You should understand the difference between money in the bank, sales, cash and profits. This is very important.

Don’t compromise on integrity

Compromising on your integrity is not a good idea. Your success or failure depends upon your reputation. You should try your level best to maintain your credibility.

Hopefully, these 10 tips will help you run your service business with success.