Search engine optimization is the most rewarding marketing you can do for you business. Organic search results outperform pay per click results when looking at the number of click throughs to your site. Essentially what I am trying to convey here is that if you want to drive massive amounts of traffic, get first page rankings in the search engines.
One way of increasing your site’s ranking is a term called “backlinks”. Backlinks are links that come to your site from an outside source. For instance, if you were to post a comment on someone’s blog that allowed you to enter your blog’s url address, then this would create one backlink (as long as they have “no-follow” turned off, that’s for a later lesson). More about backlinks later.
For now, let’s just tackle the concept of anchor text and how to use it effectively and in a way that the search engines like.
Anchor text is the text that shows up as a clickable link in your content. Most of the time it is a different color and underlined. You can be taken to particular location within the same content, to a different page of the same site, or to a completely different site all together.
Now, here is the part that 99% of people mess up on when creating anchor text. You know thus far that anchor text creates a backlink. However, it’s in the use of the anchor text that is important. Whenever you are creating anchor text for a website or blog that you want to rank higher, make sure you use the keyword you are trying to rank for! This is so vitally important to your SEO success.
Search engines use the anchor text as a way of determining what your site is about. If you want to rank for your name, then make sure you use your name as the anchor text so the search engines know keywords to rank your site for. If you want to rank for “dog grooming” then use the phrase “dog grooming” as your anchor text.
It’s really quite easy to use anchor text in the correct way when you are the one creating the anchor text, however, it’s a little more difficult when other people are creating the backlink for you. For example, let’s say that your site is about dog grooming. Someone from another site really likes the article you created for de-matting your furry friend. So they link to your article from their website. The problem that generally arises here is that they themselves do not know the proper use of anchor text so they may just simply use your blog’s url or name to link to your site. This is OK if you want to rank for your site’s name but how many new customers actually search for you by name? Probably not many if no one really knows you exist right? That’s why you are using SEO strategies to rank for keywords searchers type in. They are not typing in your name unless they know you already. You want to rank for keywords.
There is not always an easy fix for this either. I suggest contacting the website that incorrectly used the anchor text and ask them to use a keyword you are trying to rank for. I will say, it’s not very effective but it’s worth a shot if you are really worried about it. My suggestion, create as many of your own backlinks using this method as possible. This will ensure you get ranked for the keyword you want.
Here is an example of anchor text. As you can see, it really stands out from the crowd. And when you click the link, you will be directed somewhere. In this example you are taken to goarticles.com. I want the article to rank for the phrase “anchor text” so I use the phrase as my link. The search engines now know what the url link is about and can now rank the page higher for that keyword.
Use this strategy everywhere you can including within your own site when linking between pages. This strategy applies not only to off-site rank building but on-site as well.
There is one important rule you must follow for the anchor text to be ranked as a keyword for your destination page, the anchor text must appear on the destination page. If not, you won’t get that anchor text ranked as a keyword.