If you are going to work on SEO, you need to know a lot of different things in order to make your campaign more successful. Since you will be spending your time and money for search engine optimization, you need to make sure that you will get the best results from it. In this article we will be discussing the reasons why you need to use different variations whenever you are building links using anchor texts. Read on to find out how you can further enhance the results that you are getting from your search engine optimization campaign.
Anchor texts are the words that will appear as links that you have created. These may also represent the keywords that you are targeting. For example, if you want to optimize your website for the keyword “Article Marketing”, you need to start building links with an anchor containing the same words. Now, if you want to get better rankings, then you need to start working around your main keyword and create different variations that retain the same meaning. This will not only help you get better rankings, but will also help you increase the number of keywords that you are targeting at the same time.
Once you were able to use different variations for your anchor texts, you will be able to improve the rankings of your website using these keywords. The more keywords you target, the better traffic you will receive from search engines. Aside from this, you will also be able to take advantage of the LSI (Latent Semantic Indexing) that most search engines are already using.
This means that your links will appear more natural in the eyes of major search engines, while giving you better rankings for having different variations of anchor texts. Aside from this, Google has released an update called “over optimization” that penalized websites who are perfectly using their main keyword as an anchor text in all their links. Anchor text variations are your only way to protect yourself and your website from getting a penalty which can make or break your business.
It is true that using different variations for your anchor texts will give you better results, but you still need to make sure that you have a professional who can do it for you. Aside from the texts that you are using, there are still a lot of things that should be done in order to be successful with search engine optimization. This is something that you always need to consider whenever you are planning to use SEO for your business. You may not spend a lot of money, but spending more time to look for the best SEO company is very important.